The “pop-up” store (short-term store) is a new concept that is all the rage. But this is more than just a trend. These new kinds of stores are just confirming the changes that brands have to face nowadays: a customer that is not only in the center of a brand’s strategy but that also actively contributes to it. The new game is to engage the customer. These pop-up stores allow customers to experience a full brand immersion. Going shopping today is a real life experience, an exhibition where everything is for sale.
We selected for you the 5 most striking pop-up shops around the world.
- Opening Ceremony – Tokyo
- Dr. Martens – London
- United Colors of Benetton – New York
- UNIQLO – New York
- Alfred Dunhill – New York