Pop-up the trend!

 The “pop-up” store (short-term store) is a new concept that is all the rage. But this is more than just a trend. These new kinds of stores are just confirming the changes that brands have to face nowadays: a customer that is not only in the center of a brand’s strategy but that also actively contributes to it. The new game is to engage the customer. These pop-up stores allow customers to experience a full brand immersion. Going shopping today is a real life experience, an exhibition where everything is for sale.

We selected for you the 5 most striking pop-up shops around the world.

  1. Opening Ceremony – Tokyo Capture d’écran 2014-03-31 à 17.04.11Capture d’écran 2014-03-31 à 17.04.27Capture d’écran 2014-03-31 à 17.04.40
  2. Dr. Martens – London Capture d’écran 2014-03-31 à 17.27.31Capture d’écran 2014-03-31 à 17.28.05Capture d’écran 2014-03-31 à 17.27.49Capture d’écran 2014-03-31 à 17.28.14
  3. United Colors of Benetton – New York Capture d’écran 2014-04-01 à 13.51.55Capture d’écran 2014-04-01 à 13.46.21Capture d’écran 2014-04-01 à 13.52.31Capture d’écran 2014-04-01 à 13.52.10
  4. UNIQLO – New York0e428e487cea95e46ff08395146d61dfCapture d’écran 2014-04-01 à 13.58.45Capture d’écran 2014-04-01 à 13.59.00
  5. Alfred Dunhill – New York

Capture d’écran 2014-04-01 à 14.31.30Capture d’écran 2014-04-01 à 14.31.41Capture d’écran 2014-04-01 à 14.32.06

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