Jean René Lacoste was nothing less of extraordinary. Not only was Lacoste one of the most fashionable men in sports but he made a huge impact on the fashion industry. His last name may be one you recognize, as he was the first to introduce the world’s short-sleeved knit shirt (also known as the polo shirt.) Lacoste disliked the conventional long-sleeved dress shirt at the time, so he debuted the short-sleeve shirt at the US Open in 1926 with the crocodile logo embroidered upon the chest, an appropriate mascot after earning his nickname, “The Crocodile”, in 1923. In 1933, when Lacoste retired from tennis he launched his global brand with Andre Gillier. Not only did he introduce the revolutionary polo but he was also one of the first to show of the external branding on a piece of clothing with the ever so famous crocodile logo.
One of the most successful British tennis players of all time, Fred Perry took place of René Lacoste after he had retired. Not only known for his tennis excellence, Perry’s and his all-white attire eventually led to the development of a sweatband with his name on it. Adopting the laurel wreath as a logo, Fred Perry Sportswear was launched in 1952 with its most famous product, to this day, being the honeycomb cotton polo shirt, bearing the instantly recognizable Fred Perry logo on the chest He also influenced countless generations with his innovative and elegant clothing line, which endures to this day.
Bjorn Borg is not only considered one of the best tennis players of all time but one of the biggest fashion icons. Known for striped headbands, colour-coordinated socks and ultra-short white shorts, he definitely wasn’t just hitting tennis balls. Memory of the tennis legend Björn Borg’s are not lonely just a memory they are now represented in the Bjorn Borg brand.
Every year celebrities from all around the globe come to walk on the red carpet of the famous Cannes Festival in the South of France. For this 67th edition, we selected the men who managed to stand out by showing off some distinctive looks.
These past years, some alternative fashion movements popped-up. To flee the monotony of everyday life, young people adopt alternative lifestyles. The Hipster movement was developed in this context. A context of rebellion against the dictates of fashion. But like any trend, it attracts the attention of the mass in the long-term. Today Hipster style seems to have been captured by the fashion-victims. You can see a Hipster at any street corner dressed up in a long black dress, a coat that looks like a dressing gown, tousled hair and as a final touch a winter beanie even when it’s hot outside. A growing number of anti-hipsters are making fun of these “faux- hipsters” all over the internet and on social media. Indeed, once a trend touches a broader audience, it becomes, fashionable and once it is fashionable the symbolic significance of the movement loses its relevance.
One month ago a new movement was launched by K-Hole a group of New Yorkers: The Normcore. You haven’t heard of it? Totally normal! The principle is simple. Be as discreet as you can and be dressed in the most casual non-fashion way. This new trend was created to fight against hipsterisation. The Normcore consists in repressing any style. To be “Normcore” you should wear basic sneakers, an oversized Gap sweater and your dad’s trousers from the 80’s. The more basic outfit you find, the better it is.
So, is this the dawn of a new age or a bunch of young people that are messing with us? Well, we definitely hope people won’t follow this BORING “trend”…
Opening Ceremony and cheap Japanese fashion retailer Uniqlo have collaborated on a linen suit that retails for an astonishing $120. Available March 19 at Uniqlo, 546 Broadway, New York and all other US Uniqlo stores; (877) 486-4756. [via The Moment]