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News about fashion events.

The men @Cannes Festival red carpet

Every year celebrities from all around the globe come to walk on the red carpet of the famous Cannes Festival in the South of France. For this 67th edition, we selected the men who managed to stand out by showing off some distinctive looks.

With Nijiro Murakami– mix the prints!

nijiro murakami

With Mika – Revisit the classic suit 


 With Theophilus London – Imitate Pharrell

theophilus london

With Sylvester Stallone – Dare to wear shiny purple

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 With Timothy Spall – Be a retro-modern gentleman

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With Tomer Sisley – Be a player 

tomer sisley


Fashion celebrities show @Met Gala 2014

The 5th of May, was a big night at the Metropolitan Museum in New York with their famous fundraising Gala. The theme was set by Anna Wintour, editor of U.S Vogue. This year, she chose “the glamor of the 20 to 40” theme to honor the famous designer, Charles James.

The men’s styles were quite formal and monotonous. But we spotted some rare exceptions of men that wore show-stopping looks!

1- The velour Gucci tuxedo – Ryan Reynolds


2- The Monopoly Guy – Carmelo Anthony


3- The silver Band Of Outsiders blazer – Andrew Garfield

Andrew Garfield

4- The new generation of tailcoat by Thom Browne – Neil Patrick Harris & David Burtka


5- The gentlemen revisited style by Ralph Lauren – Johnny Depp

Johnny Depp, Amber Heard

The Incas invaded Coachella 2014


One thing attracted our attention at the Coachella Festival this year. The Incas  prints and style will invade our closets next season.

Here are some Coachella outfits that will inspire your Summer 2014 looks.

Should be consumed without moderation.

Beyoncé & Incas Boots


Bella Thorne & Incas Mini short 

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Camilla Belle & Incas Dress 

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Hipsters are over

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These past  years, some alternative fashion movements popped-up. To flee the monotony of everyday life, young people  adopt alternative lifestyles. The Hipster movement was developed in this context. A context of rebellion against the dictates of fashion. But like any trend, it attracts the attention of the mass in the long-term. Today Hipster style seems to have been captured by the fashion-victims. You can see a Hipster at any street corner dressed up in a long black dress, a coat that looks like a dressing gown, tousled hair and as a final touch a winter beanie even when it’s hot outside. A growing number of anti-hipsters are making fun of these “faux- hipsters” all over the internet and on social media. Indeed, once a trend touches a broader audience, it becomes, fashionable and once it is fashionable the symbolic significance of the movement loses its relevance.

One month ago a new movement was launched by K-Hole a group of New Yorkers: The Normcore. You haven’t heard of it?  Totally normal! The principle is simple. Be as discreet as you can and be dressed in the most casual non-fashion way. This new trend was created to fight against hipsterisation. The Normcore consists in repressing any style. To be  “Normcore” you should wear basic sneakers, an oversized Gap sweater and your dad’s trousers from the 80’s. The more basic outfit you find, the better it is.

So, is this the dawn of a new age or a bunch of young people that are messing with us? Well, we definitely hope people won’t follow this BORING “trend”…


Pop-up the trend!

 The “pop-up” store (short-term store) is a new concept that is all the rage. But this is more than just a trend. These new kinds of stores are just confirming the changes that brands have to face nowadays: a customer that is not only in the center of a brand’s strategy but that also actively contributes to it. The new game is to engage the customer. These pop-up stores allow customers to experience a full brand immersion. Going shopping today is a real life experience, an exhibition where everything is for sale.

We selected for you the 5 most striking pop-up shops around the world.

  1. Opening Ceremony – Tokyo Capture d’écran 2014-03-31 à 17.04.11Capture d’écran 2014-03-31 à 17.04.27Capture d’écran 2014-03-31 à 17.04.40
  2. Dr. Martens – London Capture d’écran 2014-03-31 à 17.27.31Capture d’écran 2014-03-31 à 17.28.05Capture d’écran 2014-03-31 à 17.27.49Capture d’écran 2014-03-31 à 17.28.14
  3. United Colors of Benetton – New York Capture d’écran 2014-04-01 à 13.51.55Capture d’écran 2014-04-01 à 13.46.21Capture d’écran 2014-04-01 à 13.52.31Capture d’écran 2014-04-01 à 13.52.10
  4. UNIQLO – New York0e428e487cea95e46ff08395146d61dfCapture d’écran 2014-04-01 à 13.58.45Capture d’écran 2014-04-01 à 13.59.00
  5. Alfred Dunhill – New York

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Genderless Fashion – The common closet

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The world is changing and we are facing a new revolution: the disappearance of the distinction between the genders. “He” or “she” is no longer acceptable – only use “it”.
And the Expat’minded brand is surfing on this new trend.
The two French co-founders have based the firm on one simple observation: More and more people are switching their clothes with their boyfriend/ girlfriend. A girl likes to wear the very comfortable pullover of her boyfriend (or father!), and a boy sometimes likes to lend the scarf, the jacket of his girlfriend. So why not simply create a mix-gender brand? It allows couples and roommates to save money and still be good looking!
Expat’minded is a lifestyle brand and focuses on the principle of “common closet”. The philosophy is that the same piece would look completely different on different people because everyone is unique…

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X A suit lesson @2014 Oscars X

The 2014 Oscars that took place this weekend at the Dolby Theatre in Los Angeles were again a parade of eccentric styles. It seems to be the best time to pause and reflect on the fashion lessons that we learned at the event.

Here is again a good time to ask the question: How can you blend out? Suits are kinda boring, always the same color and same shape.

But here are some lessons to make the difference.

LESSON #1 : Wear it in red bordeaux this year

like Michael Strahan, Chris Hemsworth and Joshua Jackson

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LESSON #2: Be cool like Will

No need to wear your suit for very exceptional occasions. If you open up some buttons of your dress shirt and wear a scarf, a suit can be worn any time! It all depends which accessories you pick.


LESSON #3: Bow ties are trendy again! 

with Jared Leto

2014 is really marked by the come back of our old friend the bowtie. Don’t be shy and wear it now or never!

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LESSON #4: Put some stars on your collar

with Michael B. Jordan

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LESSON #5: La crème de la crème 

with Johnny Weir

Last but not least. Johnny definitely won the suit contest on the red carpet. Tight pants, sleeves embellished with frills, tightly closed collar just like a Catholic priest, glitter shoes and all of this in white. This is a real lesson of creativity – would you dare to wear that?

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