London Collection: Men’s Fashion Week 2014 Shows off a New Era of Men’s Fashion

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London’s 3 day Collection: Men’s fashion “week” took place last week, showing off designs off various designer’s lines for SS15. Most runway shoes are known for their one of a kind looks that would not normally be worn by the average person. However this year’s show has taken an entirely new direction. How many of these styles would you try?


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Yes, that is a dress. Men, never thought you’d ever wear a dress? Well it is 2014, it was bound to happen eventually.


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Shine bright like a diamond. Glitter, I know… but try it out, it may bring out the Mick Jagger in you!


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For those of you who find a hard time trying to match, this may be in your favor! You only have to match your shoes with one other item! Quick and easy for those early Monday mornings.


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Yes, it is what you think. Crop tops and tube tops.


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Bring out the wild side in you with some lace.



TGIF: 6 Songs to Get You the Ready for the Weekend

1. Charli XCX – Boom Clap


2. Loverboy- Working For The Weekend


3. Neon Trees- Weekend


4. Icona Pop- Ready for the weekend


5. The Cure- Friday I’m in love


6. Elton John- Saturday Night’s Alright for Fighting

3 Reasons Why Puma is Making a Power Move and Why you Should try it too


As always, Addis and Nike are major influences of FIFA apparel and merchandise. While Puma being only a fraction of the size, their smaller brand (in comparison to Addis and Nike) seems to be making power steps during the FIFA 2014 World Cup in order to get a taste of the spotlight.

These three marketing strategies are Puma’s not so secret approaches to stand out and make a better name for their brand. If you apply these three Puma strategies to your style you may too get your own taste of the spotlight.


  1. Know what you can pull off and pull it off well.

Puma knows better then to try and over-power their competitors, Addis and Nike. They are just not as popular, and that’s okay. Recently, Puma began working on mainly becoming a livewire brand for runners and soccer enthusiasts because they know that is what they are good at. Style is more than just what you wear, it’s how you present yourself. Like Puma, you don’t always have to be the master of all tasks to be one of the best. Find the style that you know you can be the master of and represents you. You will feel more confident and will find that being dominant in one thing is more satisfying than being mediocre at many things.

  1. Use a different image to your advantage.

Their new cleat, evoPOWER, has the left cleat blue and the right is a hot pink, and is catching the eyes of many FIFA fans. Not only is this a great marketing strategy for Puma, this new athletic trend may be influential to not only athletes but to the way we dress and what is says about who we are. At first it may seem weird, but small statements like this can make a difference on your day and get you noticed.

  1. Stray away from the cliché.

Puma knows better then to begin showcasing their commercials this early in the game. They are now waiting until after the games are over, in fear of getting over shadowed by the other big sponsors of the World Cup. In which they are currently relying on their market strategies to get their name in the lights. Following the rules are means playing it safe, sometimes stepping out of the box is what you need to take that extra step. Just like Puma, step out of what may be the norm and try something out of the ordinary. You may get your foot into a door that you never may have imagined possible.

Like Puma you are a brand, and you need to know what is going to help make your brand grow, while also staying true to what the meaning behind the brand is or yourself.



10 fashion accessories you want

#1          USB cufflinks –  for the business man

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#2          Two Tone Cigar Rest by CustomAsh – for the smoker 

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#3           Bendable Boulder boot by Lems – for the adventurer 

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#4           The iconic Alien by ANDROID watch with Japanese Seiko movements – for the design freak

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#5           Chocolate Sweater by Fusion Clothing – for the food lover

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#6          Bag Jacket by AyeGear –  for the geek

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#7           Ultraviolet Shoe Sanitizers to kill shoe bacteria – for the fussy

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#8           The Bling Ring – $ 2000 – for the trendy

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#9           Stain resistant pants – for the clumsy guy

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#10           LEGO sunglasses – Japan Trend Shop – for the nostalgic

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The men @Cannes Festival red carpet

Every year celebrities from all around the globe come to walk on the red carpet of the famous Cannes Festival in the South of France. For this 67th edition, we selected the men who managed to stand out by showing off some distinctive looks.

With Nijiro Murakami– mix the prints!

nijiro murakami

With Mika – Revisit the classic suit 


 With Theophilus London – Imitate Pharrell

theophilus london

With Sylvester Stallone – Dare to wear shiny purple

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 With Timothy Spall – Be a retro-modern gentleman

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With Tomer Sisley – Be a player 

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X Cutting-edge Watch X

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Storm is a British brand that creates innovative designs and pushes the boundaries to bring something new and refreshing. They brought on the market, what we call real luxury. That is, the capacity of a brand to make a difference and focus on details.

Fashion celebrities show @Met Gala 2014

The 5th of May, was a big night at the Metropolitan Museum in New York with their famous fundraising Gala. The theme was set by Anna Wintour, editor of U.S Vogue. This year, she chose “the glamor of the 20 to 40” theme to honor the famous designer, Charles James.

The men’s styles were quite formal and monotonous. But we spotted some rare exceptions of men that wore show-stopping looks!

1- The velour Gucci tuxedo – Ryan Reynolds


2- The Monopoly Guy – Carmelo Anthony


3- The silver Band Of Outsiders blazer – Andrew Garfield

Andrew Garfield

4- The new generation of tailcoat by Thom Browne – Neil Patrick Harris & David Burtka


5- The gentlemen revisited style by Ralph Lauren – Johnny Depp

Johnny Depp, Amber Heard